TLDR News

TLDR News
Logo of TLDR News, composed of a bold, sans-serif, blue text with the name of the channel. The letter T in "TLDR" has a triangular chunk taken out of it.
YouTube information
Channels
Created byJack Kelly
Presented by
  • Jack Kelly
  • Ben Blissett
  • Zac Michaelis
  • Nadja Lovadinov
  • Georgina Findlay
  • Rory Taylor
LocationUnited Kingdom
Years active2017–present
Genre(s)News, Politics
Subscribers3.34 million (combined)[b]
Views701 million (combined)[a]
NetworkNebula[1]
Websitetldrnews.co.uk Edit this at Wikidata
Silver Play Button100,000 subscribers
Gold Play Button1,000,000 subscribers
Last updated: 16 July 2025

TLDR News are a British news outlet launched in 2017 by Jack Kelly and primarily hosted on YouTube. Most of their video reports focus on foreign and domestic political issues. The abbreviation in their name stands for too long; didn't read.[2]

History

TLDR News were founded in April 2017 by computer science graduate Jack Kelly, with the aim of making the news engaging to young audiences. Kelly credits the channel's early success to having been started during the Brexit negotiations which drew attention to it, as well as a lack of competition from traditional outlets on YouTube.[3]

The network are currently based in Clerkenwell, London. As of July 2025, they have a staff of ten full-time employees. Their income largely derives from a mix of YouTube ad revenue and from sponsorships set up by their network, Nebula[4], plus their physical magazine Too Long.[† 1] They have multiple channels and publish videos across them each week.[2][5]

A 2024 study published by Reuters found that their channels are popular with young consumers, along with other YouTube-based news organisations in other countries such as Under the Desk News.[6]

TLDR News is owned by Three26 Ltd, of which Jack Kelly is the CEO and sole owner.[7][8]

Content

TLDR News researches press releases, official documents, transcripts and other records when finding topics to discuss and produce as a video.[3] Their videos are usually approximately ten minutes long, being distributed across their TLDR UK, Global, and EU channels on different political topics around the United Kingdom, the world at-large, and the European Union, respectively.[5] Examples include "How a US-Saudi Defence Pact Could End the War in Gaza", which has received 190,000 views and almost a thousand comments,[5] and "The UK Election Results Explained", which received 1.1 million views within 48 hours following the 2024 United Kingdom general election.[9]

In addition to their short form videos, they also produce multiple longer form podcasts that are published on their TLDR Podcasts channel, and a physical magazine named Too Long.[† 2]

Notes

  1. ^ Views broken down by channel:
    • 198 million+ (TLDR UK)
    • 241 million+ (TLDR EU)
    • 202 million+ (TLDR Global)
    • 15 million+ (TLDR Business)
    • 45 million+ (TLDR Daily)
  2. ^ Subscribers broken down by channel:
    • 864,000+ (TLDR UK)
    • 1,020,000+ (TLDR EU)
    • 1,000,000+ (TLDR Global)
    • 219,000+ (TLDR Business)
    • 246,000+ (TLDR Daily)

References

  1. ^ Maas, Jennifer (19 March 2024). "Nebula Expands Originals to Include Nebula News Division, 'The Getaway' From 'Jet Lag' Team and More (EXCLUSIVE)". Variety. Archived from the original on 19 June 2025. Retrieved 17 July 2025.
  2. ^ a b Maher, Bron (28 March 2024). "Video brand TLDR finds way to make money providing news for the young". Press Gazette. Archived from the original on 28 May 2024. Retrieved 17 July 2025.
  3. ^ a b Green, Daniel (19 February 2020). "YouTube channel TLDR News engages Gen Z through explainer content and impartial views". Journalism UK. Archived from the original on 14 December 2024. Retrieved 17 July 2025.
  4. ^ Doyle, Hannah; Graber-Lipperman, Nathan (20 March 2024). "Why Nebula is Breaking Into News". The Publish Press. Retrieved 19 July 2025.
  5. ^ a b c Hengst, Cornie (17 May 2024). "Jack Kelly". Adweek. Monetizing news. Archived from the original on 13 July 2025. Retrieved 17 July 2025.
  6. ^ Newman, Nick (20 June 2024). "Is the news industry ready for another pivot to video?". Nieman Lab. Archived from the original on 1 July 2024. Retrieved 17 July 2025.
  7. ^ "Creative 100: Media, TV and Streaming Innovators Changing the Storytelling Landscape". Adweek. 13 June 2024. Jack Kelly, CEO, Three26 Ltd. Archived from the original on 7 February 2025. Retrieved 17 July 2025.
  8. ^ "THREE26 LTD persons with significant control - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 21 July 2025.
  9. ^ Schapals, Aljosha Karim (29 July 2024). "Winning voters' hearts and minds... through reels and memes?! How #GE24 unfolded on TikTok". UK Election Analysis. Archived from the original on 20 June 2025. Retrieved 17 July 2025.

Primary sources

In the text, these references are preceded by "†":

  1. ^ TLDR News (16 July 2025). We Fact Check the TLDR News Wikipedia Page (Video). Archived from the original on 16 July 2025. Retrieved 17 July 2025 – via YouTube.
  2. ^ "Too Long". Too Long. Retrieved 21 July 2025.
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